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            为了卖更多香水,欧莱雅用VR搞了一场“高空”营销

            时间:2020-06-23

            最近歐萊雅推出瞭一款以勇氣為主題的香水,取名為“Diesel Only the Brave”,並與84.Paris 和Backlight Studio兩傢公司合作為這款香水做瞭一個VR營銷體驗。

            這次的體驗也有一個名字,叫做“Only The Brave”。體驗者將在虛擬的環境中站在紐約市的一座高聳的建築壁架上,在風中搖搖求個www男人都懂 欲墜,身臨其境的感受到每走一步的心驚膽戰,慢慢的貼墻走過去以後就可以拿到這款Diesel Only the Brave香水。

            體驗中每個參與者將會戴上htc vive頭顯和Leap Motion,並在腿上綁瞭控制器,你不僅可以再在虛擬的環境中捕捉到與現實中相對應的香水,還能看到自己的雙手以及你走在危險的高樓邊緣上的每一步。

            樣有趣的體驗上個月在巴黎的VR展會上首次亮相,在歐洲的小夥伴們不用著急,Only丁香五月婷婷 The Brave體驗將會陸續在商場、機場、零售店等地方出現供人們體驗,有機會親臨現場的小夥伴不要錯過哦!


            污軟件app免費

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